Mobile Marketing Mantra

Vision of QREDA Mobile Advertising platform

QREDA – the brand new mobile advertising platform from the pioneer in mobile advertising domain -
Flytxt, is a platform that is designed to be a game changer for entire value chain. The following blog post discusses the philosophy and the vision behind QREDA
Mobile is the fastest growing medium for advertising, although it still makes a very small % of an advertiser’s media mix. But what is driving its growth? Is it the excitement of a new channel for advertising?

What will drive Mobile Marketing & Advertising in 2011?

Welcome to 2011! With the New Year unveiling, it’s about time we lay out a few trends which we believe will shape mobile marketing and advertising in 2011.

Mobile Marketing & Advertising Trends in 2011

1. Relevance will be the key revenue driver for new mobile based services:

With advanced trends such as Location-Based Services (LBS), Augmented Reality (AR), Mobile internet, Mobile TV and influence of social media, the success of advertisers and brands will be defined more by “Relevance” than “Reach or Frequency.”

Mobile Number Portability – An opportunity in disguise for operators

“MNP” (mobile number portability), is finally here in India. Now customers can switch to new network at the cost of just Rs. 19, without changing their number.   While it is good news for customers,  it rings an alarm tone for mobile operators.         
Several Consumer insight studies indicate that the churn rate of subscribers will increase significantly,  with post-paid and business subscribers showing a greater affinity to take advantage of MNP.

Marketer or the Operator – who should be held responsible for Mobile Spam?

Last week a friend of mine received more than 40 different marketing messages on his mobile on a day, almost all of them irrelevant! It was enough to spoil his entire day. How many times have you got frustrated with those hundreds of spam messages and voice calls that you received on your mobile phone? Almost every alternate day? Spam has become an everyday problem for an Indian mobile subscriber. But who is tracking it anyway? Let alone controlling it!

Marketing inventory is scarce, make best use of it

Marketing inventory is scarce, make best use of it When  a resource available in scarce than required, it becomes  essential to manage it with greater efficiency in order to  put it to best use and earn maximum returns out of it. It is true of any resource and mobile operator’s network & marketing inventory is no different.